# power of art
HAPPY + HEALTHY COMMUNITIES, VIBRANT + CONNECTED TOWNS
North Midlands Project
We're the North Midlands Project, a not-for-profit community and sector strengthening organisation working towards regional Western Australia to be known for its happy, healthy communities and vibrant, connected towns. We want to hear people from the community, visitors and potential residents say 'I love this place!'
We're based in Carnamah, 200 kilometres south of Geraldton, and deliver quality arts, culture, history and heritage activities across the seven regional local government areas of Carnamah, Coorow, Mingenew, Morawa, Perenjori and Three Springs (collectively known as the North Midlands) and in the City of Greater Geraldton.
THEORY of change
We believe quality cross-sector co-designed arts and cultural initiatives have the power to strengthen communities and make direct impacts on the economy, health, wellbeing, livability, vibrancy, social cohesion and connectedness. We believe in the #Power Of Art!
For regional Western Australia to be known for its happy and healthy communities and vibrant, connected towns. We want people from the community, visitors and potential residents to say 'I love this place!' Please view our Almanac for highlights.
How we Do It + Evaluate
Our annual 'Community Strengthening Program' is our co-design collective impact projects linked to community ambitions. The program utilises arts, culture and heritage as the vehicle to drive positive outcome-based impact. To allow for transferability between geographic locations the program framework is structured on the on Fibonacci sequence. 66.6% of the framework is structured with 33.3% fluid allowing organic movement to align to changing community ambition and cultural nuance difference.
Following are the four program narratives of the North Midlands Project:
Develop + connect the creative industry
Increase investment in culture and the arts
Improve lives using culture and the arts – health + wellbeing and liveability + vibrancy
Grow participation in culture and the arts
Annual Community Voice (ambitions) are obtained using our #StrongerTogether framework with sector advisers and the community.
Community and sector ambitions are mapped into a deliverable social impact outcomes logic model to each of our four program objectives. (Above)
The logic models are workshopped by our Artistic, Cultural & Wellness Directors to create our projects and programs.
The program/projects draft is reviewed/approved by the Management Committee to ensure the program links to the organisations strategic pillars, purpose, objectives and financial capacity.
The program/projects are executed by the Program Delivery + Evaluation team by engaging with artistic, cultural, and heritage practitioners, cross sector organisations and businesses, and by leveraging local assets.
How we evaluate the programs
Our 'Impact Evaluation Framework' is our process to monitor outcomes and outputs through a series of data collection systems which are overlaid against our community and sector ambitions to assess economic and social impact on a short (12 months), medium (5 years) and long term (20+ years) periods Please view our Almanac for some of our highlights over the last 4 years.
As a team we bring creativity, integrity and a genuine passion for the arts, culture, history and heritage to create happy, healthy communities and vibrant + connected towns. We value:
Access - We embrace and encourage diverse ideas that are inclusive of all community groups and individuals via multiple delivery mediums including physical and online.
Collaboration - We are strong believers in and are committed to working with the community, artistic and health practitioners, local organisations and government. Our programs are built on a collaborative impact and co-design models.
Creativity - We pride ourselves on being an enthusiastic, engaging organisation that fosters expression, innovation and imagination. We are a learning organisation that pushes the boundaries challenging the status quo.
Professionalism - We operate our organisation with the highest level of integrity, excellence and respect responding directly to evidence based research and evaluation. Our programs are designed and evaluated using social impact logic modelling.
Following are the methodologies that underpin North Midlands Project's approach:
Collaborative Impact Model – cross sector/community inclusiveness
Encouraging continuous improvement through challenging the status quo
Learning culture allowing mitigated risk
Grass roots co-designed and purpose-driven programs
Outcomes focused using social impact evaluation framework
Organic flexibility for adaptability and transference based on the 70/30 Fibonacci Sequence
Community empowerment – social, cultural and environmental change for long-term impact
Growing groups of common interest and volunteering culture (focus on reducing volunteer burnout)
Leveraging learnings to maximise the impact – the good, the great, challenges and opportunities
PILLAR 1 Strengthen + Learn from our Community and Sector
Outcome: Happy, healthy people living in a connected, vibrant and creative community
PILLAR 2 Leverage the Impact
Outcome: Other regions empowered to lead positive change to strengthen their communities
PILLAR 3 Exemplary Leadership
Outcome: Continuous improvement of our tools, partnerships, safety + support frameworks driving innovation and positive impact
PILLAR 4 Purpose-Driven Team
Outcome: Dynamic and passionate team committed to strengthening regional communities and the creative ecosystem.