# power of ART


North Midlands Project

We're the North Midlands Project, a not-for-profit community and sector strengthening organisation working towards regional Western Australia to be known for its happy, healthy communities and vibrant, connected towns. We want to hear people from the community, visitors and potential residents say 'I love this place!'

We work out of Carnamah on Amangu Country, 200 kilometres south of Geraldton, and deliver quality arts, culture, history and health initiatives across the seven regional local government areas of Carnamah, Coorow, Mingenew, Morawa, Perenjori and Three Springs (collectively known as the North Midlands) and in the City of Greater Geraldton.

THEORY of change

We believe quality cross-sector co-designed arts, cultural and health initiatives have the power to strengthen communities making direct impacts on the economy, health, wellbeing, liveability, vibrancy, education, social cohesion and connectedness.

We believe in the #Power Of Art!

Our impact

For regional Western Australia to be known for its happy and healthy communities and vibrant, connected towns. We want people from the community, visitors and potential residents to say 'I love this place!' Please view our Almanac for highlights.


Following are the methodologies that underpin North Midlands Project's approach:

  • Collaborative Impact Model – cross sector/community inclusiveness

  • Encouraging continuous improvement through challenging the status quo

  • Learning culture allowing mitigated risk

  • Grass roots co-designed and purpose-driven programs

  • Outcomes focused approach using a bespoke impact evaluation framework modelled on PERMA + HDI principles

  • Organic flexibility for adaptability and transference of programs based on the 70/30 Fibonacci Sequence

  • Community empowerment – social, cultural, environmental and economic change for long-term impact

  • Growing groups of common interest and volunteering culture (focus on reducing volunteer burnout)

  • Leveraging learnings to maximise the impact – the good, the great, challenges and opportunities


As a team we bring creativity, integrity and a genuine passion for the arts, culture, history and heritage to create happy, healthy communities and vibrant + connected towns. We value:

Access - We embrace and encourage diverse ideas that are inclusive of all community groups and individuals via multiple delivery mediums including physical and online.

Collaboration - We are strong believers in and are committed to working with the community, artistic and health practitioners, local organisations and government. Our programs are built on collaborative impact and co-design models.

Creativity - We pride ourselves on being an enthusiastic, engaging organisation that fosters expression, innovation and imagination. We are a learning organisation that pushes the boundaries challenging the status quo.

Professionalism - We operate our organisation with the highest level of integrity, excellence and respect responding directly to evidence based research and evaluation. Our programs are designed and evaluated using impact logic modelling based on PERMA + HDI principles.


Our Program

Our annual 'Community Strengthening Program' is our co-design collective impact project linked to community ambitions. The program utilises arts, culture and health initiatives as the vehicle to drive positive outcome-based impact. To allow for transferability between geographic locations the program framework is structured on the on Fibonacci sequence. 66.6% of the framework is structured with 33.3% fluid allowing organic movement to align to changing community ambition and cultural nuance difference.


Following are the four organisational narratives of the North Midlands Project:

  • Improve lives using culture and the arts 'health + wellbeing and liveability + connectedness'

  • Grow participation in culture and the arts

  • Develop + connect the creative industry

  • Increase investment in culture and the arts


  1. Annual Community Voice (ambitions) are obtained using our #StrongerTogether framework with sector advisers and the community.

  2. Community and sector ambitions are mapped into a deliverable social impact outcomes logic model to each of our four program objectives/narratives. (Above)

  3. The logic models are workshopped by our Artistic, Cultural & Wellness Directors to create our projects and programs. Health messaging and pathways to access support are embedded into the program.

  4. The program/projects draft is reviewed/approved by the Management Committee to ensure the program links to the organisations strategic pillars, purpose, objectives and financial capacity.

  5. The program/projects are executed by the Program Delivery + Evaluation team by engaging with artistic, cultural, and heritage practitioners, cross sector organisations and businesses, and by leveraging local assets.

How we evaluate the programs

Our 'Impact Evaluation Framework' is our process to monitor outcomes and outputs through a series of data collection systems which are overlaid against our community and sector ambitions to assess social, cultural, environmental and economic impact on a short (12 months), medium (5 years) and long term (20+ years) periods. Please view our Almanac for some of our highlights starting in 2017.

PILLAR 1 Strengthen + Learn from our Community

Outcome: Happy, healthy people living in a connected, vibrant and creative community

PILLAR 2 Leverage the Impact

Outcome: Other regions empowered to lead positive change to strengthen their communities

PILLAR 3 Organisational Sustainability

Outcome: Financial viability to achieve organisational objectives by 2035 through a multi-funded financial model

PILLAR 4 Exemplary Leadership

Outcome: Continuous improvement of our tools, partnerships, safety + support frameworks driving innovation and positive impact

PILLAR 5 Purpose-Driven Team

Outcome: Dynamic and passionate team committed to strengthening regional communities and the creative ecosystem.